The Smithy Awards—known informally as The Smithies—was created to honor the craftsmanship behind the work that moves audiences, drives results, and defines brands. Named after the forge where raw ideas are hammered into form with purpose and precision, The Smithy Awards celebrate the marketers, designers, writers, strategists, and storytellers who bring clarity, purpose, and creativity to the communications industry.
Great work is forged, not found. It’s the result of talent, grit, and vision. Whether it’s a nationwide campaign or a single brilliant execution, The Smithies exist to recognize the highest standards in marketing and communications—across agencies, departments, teams, and individuals.
What Makes The Smithies Different
Unlike traditional awards programs that pit entries against one another, The Smithy Awards take a merit-based approach: each submission is judged independently, based on its own merit and creative execution. That means multiple entries in the same category can earn top honors—or none at all. You don’t need to outshine someone else. You need to do excellent work.
Who Should Enter?
The Smithy Awards are open to:
- Marketing and advertising agencies
- In-house communications teams
- Public relations professionals
- Creative studios and design firms
- Freelancers and consultants
- Nonprofits, educational institutions, and government entities
- Students and emerging professionals
If you’ve built something bold, brilliant, and effective—you should enter it and be recognized for your work.
The Smithy Awards honor the craftsmanship, creativity, and strategic excellence behind today’s most impactful marketing and communications work. The Smithies celebrate the makers—the strategists, creatives, storytellers, and marketers forging brands and shaping conversations.
